4 Reasons Online Ads Can Be Risky For Brand Marketers

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When marketers talk about the problems plaguing online ads, they tend to focus on performance-impacting issues, such as viewability, click fraud, and the expensive ad tech tax. You may also hear about brand safety, but usually in reaction to high-profile mishaps like with Youtube and Breitbart.

This is because digital advertising falls under the realm of the performance marketer, who is paid to ensure CPCs stay below this and CTRs stay about that. They are incentivized to view success in the short term. And the folks who are paid to build brand equity (say, the CMO) generally let this team have full reign over spend, as long as it's within a specific ROI.

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by Steve Hall    Sep-17-19    
Topic: Online



4 Biggest Marketing Blunders

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It's incredible how some businesses today can fail so spectacularly in their marketing strategy. With bad example after bad example, you think that companies would learn from each other and know exactly what not to do by now.

But, when companies get sloppy, it shows in the quality of their marketing campaigns. They don't understand their audience. They misread the seriousness of a situation. They don't take the time to think about how their ad could potentially be interpreted wrong. Or, they aren't able to correctly anticipate the reaction from their audience.

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by Steve Hall    Sep-17-19    
Topic: Opinion



Why You Need to Consistently Update Your Resume

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Writing a fantastic resume is a talent that many of us don't have. At least not under pressure when you are looking to secure your next career move or job position. This is why it is critical to update your resume consistently. This way, when the time arises for you to seek new positions or even promotions, you are prepared and ready to put your best foot forward.

Many career-minded individuals set time aside every month to review the information on their resume and make any updates and adjustments necessary. There are tons of reasons why you should do this; let 's explore a few below.

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by Steve Hall    Sep-17-19    
Topic: Tools



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How To Reach Wealthy, Older Audiences With Email Advertising

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You might be spending more than ever on digital advertising, but are you investing in the right channels?

Print and broadcast advertising continue to lose ground to digital on all fronts. This year, television spend will dip 2.2%, while old-school channels like print newspapers will drop almost 18%. The shift makes sense, given digital's ease of measurement, simple attribution, and overall effectiveness.

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by Steve Hall    Sep-17-19    
Topic: Online



Protecting User Data: How Close is the US to its Own GDPR?

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The use (and misuse) of user data has only been thrust further into the spotlight, not only with new laws taking effect in many countries but also thanks to a slew of high-profile scandals, such as Cambridge Analytica. With the ongoing consequences of data breaches, people are demanding more transparency around how their data is used.

That's as true of the US as it is of any other country. And, on the back of public pressure, several states have implemented (or are in the process of implementing) regulations which share broadly the same goals as the European Union's General Data Protection Regulation (GDPR).

As these laws, and the wider data transparency movement, gather momentum, there's increased speculation around how far out the US is from adopting its own GDPR-style legislation at a federal level.

Companies need to start asking themselves how ready they are for the laws in place and how ready they'll be for any federal laws that may be instituted around data privacy.

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by Steve Hall    Sep- 3-19    
Topic: Social



A Technical Revolution: How The iGaming Industry Was Born

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Meta: The iGaming industry has gone through various milestones to get to where it is today. Here's a detailed guide for beginners or all those who wish to understand the factors and challenges which contributed to the rise of this exciting gaming platform.

What do you understand once you hear the word 'iGaming?' While it may sound like a pretty basic term, it's something which continues to cause a lot of misunderstanding and confusion, especially for newbies. That's why we have taken enough time and resources to come up with this simple iGaming industry beginner's manual. We hope that it will go a long way in settling all your worries. Take a look!

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by Steve Hall    Jul-17-19    
Topic: Games



13 Ways To Increase Sales With Facebook Ads

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Facebook is the largest social media platform in the world with well over one billion users, and Facebook Ads is one of the best means to getting your product in front of a huge audience. Yet using the platform is not enough. Here are 13 practical tips to ensure your Facebook Ads campaign is hitting the mark:

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by Steve Hall    Jul-17-19    
Topic: Social



5 SEO Firms Worth A Look

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For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.

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by Steve Hall    Jun-28-19    
Topic: Online



Mary Meeker Says 'Freemium' Is The Future

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Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.

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by Steve Hall    Jun-28-19    
Topic: Online, Sponsorship



10 Important SEO Trends You Should Know For 2019

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If you want your website to rule the Search Engine Results Pages (SERPs), you need to create optimized and relevant content. You may have had difficulty keeping up with changing SEO trends. Check out this top ten list of important SEO 2019 trends that you need to know.

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by Steve Hall    May- 2-19    
Topic: Tools



7 Shocking Marketing Mistakes and Fails

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There's no doubt about it that marketing isn't always smooth sailing and even some of the most successful brands in the world launch campaigns that aren't received well at all. In fact, some of the following campaigns from the likes of McDonalds and Coca Cola even went as far as to cause public outrage. Here are seven of the worst marketing mistakes we've ever seen!


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by Steve Hall    Apr-23-19    
Topic: Brands



This Email Ecommerce Study From Omnisend Will Help Improve Your 2019 Campaigns

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Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email trends: what's better - single channel or multichannel marketing? How do segmented campaigns perform compared to non-segmented campaigns? When is the best time to send the campaign?

Omnisend recently conducted a study that took at look at these questions and arrived at some interesting results.


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by Steve Hall    Apr-23-19    
Topic: Online



The Importance of Content Marketing in 2019

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Content marketing involves providing reliable and valuable content or information to prospective customers with the goal of branding, positive sentiment, building trust and awareness. This is done through podcasts, social media posts, standard videos, webinars, e-books, email newsletters and white papers. Let's now discuss the importance of content marketing.

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by Steve Hall    Apr- 1-19    
Topic: Social



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