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Paris and Nicole Pose For GamePro

In what would make a great ad, Paris Hilton and Nicole Ritchie Give Props to PlayStation2 for GamePro.

by Steve Hall    Dec-19-03    




Jamie Lynn Spears to Star in Nickelodeon Comedy

Jamie Lynn Spears Next Superstar

Step aside, Hilary Duff, your replacement is here. Britney Spears' little sister is set to enroll in a boarding school comedy series being developed at Nickelodeon.

The kids cable channel is close to greenlighting a 13-episode order for the series starring 12-year-old Jamie Lynn Spears, who already serves as a cast member on the Nick sketch comedy show "All That." According to her Nickelodeon bio, Jamie Lynn won her role on "All That" by auditioning in the guise of an 84-year-old female bouncer - a character she based on her grandmother's personality.

Two big questions remain. How old does she have to get before it's acceptable for the media to drool over her and will she keep her clothes on or, like her big sis, have a problem doing so?

by Steve Hall    Dec-19-03    




MTV to Launch Gay Channel

Upset that it passed on "Queer Eye for the Straight Guy" which garnered huge success on Bravo, MTV is planning an ad-supported gay-themed cable network. That means the gay trend is officially dead.

by Steve Hall    Dec-19-03    




Snoop Dogg Brings 'Bling' to Nokia Sugar Bowl

To promote its BCS National Championship 2004 Sugar Bowl, Nokia is launching a series of interactive commercials featuring hip-hop star Snoop Dogg. The spots, directed by Guy Ritchie, will give viewers the opportunity to help Snoop find the person who is eyeing the ADT National Championship Trophy as their own, which is the ultimate prize that will be taken home by one of the teams in the Bowl. Viewers will have the chance to win prizes such as Snoop Dogg CDs, Nokia phones or trips to the 2005 Nokia Sugar Bowl and the grand prize of $100,000.

The spots launch December 27 and will feature a different "suspect" in each spot leading up to the final spot, aired during the game, which will solve the mystery. Maddeningly, the press release is unlear as to exactly how viewer interaction will occur.

by Steve Hall    Dec-19-03    




Ad For 'Toys' Says 'Come' All Ye Faithful

Christmas is definitely coming. Here's a twist on the classic Christmas song "Come All Ye Faithful" which uses the song in an ad for annsummers.com to promote certain "toys" that will be faithful to your need to occasionally come. Just watch it. It's safe for work. Thanks to Adrants reader Isaac Clemens for sending this one in.

by Steve Hall    Dec-19-03    




Fat Bastard Wine Launches Ad Campaign

Fat Bastard, the wine not the Austin Powers character, has been running a "whoppingly great" radio campaign in Madison, Wisconsin. The wine maker plans to roll the campaign out to other markets in 2004.

Other campaigns featured in this week's Out to Launch column by MediaPost's Amy Corr include a new campaign for Jeep Trail Rated vehicles, a multicultural campaign from Honda promoting the personalization of the Civic, a print and cinema campaign for Toyota's Scion, a Discovery Channel street marketing campaign that used crushed cars to promote the cable channels' Dinosaur Planet special, a usual holiday ditty from the Gap and a campaign from Allied Domecq Spirits promoting flavored Stolichnaya vodka.

by Steve Hall    Dec-18-03    




Paris Hilton Wins in Landslide Over Bush

Apparently, fewer people give a shit about the capture of Saddam then they do about Paris Hilton and Nicole Ritche getting two guys to suck face with each other. Yup, this week's episode of "The Simple Life" beat Diane Sawyer's interview with President Bush by a million viewers. All demographic groups except for those over 50 preferred Paris to the President. Paris for President?

by Steve Hall    Dec-18-03    




UPN Doubles Knowles Booty Exposure With Solange

There's more Knowles booty on the way. We're saturated with Beyonce's booty so UPN is providing an alternative with different Knowles booty in the form of Beyonce's sister Solange. Solange has signed a deal with UPN to appear in a new television series slated to begin next Fall. The project has no name yet but will likely be a sitcom. Currently, Solange is featured on the Disney Channel doing voiceover for "The Proud Family" and on the Nickelodeon series "Taina."

by Steve Hall    Dec-18-03    




Ad Campaign Hopes to Minimize Unwelcomed Sex

A recently launched ad campaign on England urges people to keep an eye on their drinks when they are out partying during the holiday season. The campaign is in reaction to a finding that one in 12 drinks have been found to contain the drug Rohypnol which cause drowsiness and loss of memory allowing sexual predators to take advantage of helpless drugged up victims.

The campaign, continuing through Christmas and New Year, will consist of scooter advertising (mobile billboards) and additional outdoor advertising.

by Steve Hall    Dec-18-03    




Celebrity Endorsement and Trying to Be Cool Dead for Brand Marketers

It always amazing to watch brands to be cool and to "resonate" with the teen demo. Most efforts are embarrassing disasters that end up wasting marketers money and diluting the company's brand. McDonald's and Coke are changing their brand so often that it is becoming impossible to really understand what they are all about.

Teens are much savior than in years past and can smell a marketing ploy a mile away. Done right, product integration (product placement), video game advertising, SMS marketing, IM advertising and musical tour sponsorships are the new avenues through which to communicate with Gen Y. Of course, it helps to have a great product in the first place rather then trying to cool up a bad product with an ad campaign that, ultimately, ends up being a lie. Do that once, and Gen Y will write you off for good.

by Steve Hall    Dec-18-03    




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