Pre-Movie Ads Get Even Longer

Just Start the F'ing Movie!

Check out this week's Mediapost Out to Launch column by Amy Coor and find out what Regal Entertainment is doing to make your pre-movie experience even more painful than it already is. The company has developed a long form piece of advertainment that will replace the usual pre-movie slide show (a good thing) with a 20 minute show with entertainment from NBC, TBS, Vivendi and Convex as well as made for cinema ads (hopefully a good thing). The show, called "The 2wenty" , features a superhero who's really a projectionist but as superhero can do really cool things with light. (snooze)

Other new campaigns this week include Kmart for Martha Stewart, a new campaign from Shopping.com, a logo-mercial from Talbots and a campaign from Cheerios illustrating how the cereal can help children move from soft to solid food.

by Steve Hall    Dec- 4-03   Click to Comment   
  

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