Adrants Makes Fimoculous 'Blogs of the Year' List

I just had to look twice but yes, there it is...Adrants is actually considered by some to be worthy enough for inclusion on a "best of" list. Fimoculous has named Adrants to his top 30 "Blog of the Year" list. To be included on any list in the company of many other fine blogs such as Buzzmachine, Gawker, Metafilter, Kottke, Fleshbot and I Want Media is, to me, stunning and greatly appreciated. Even if the reason Adrants made the list was because in comparison to another blog, LucJam which "made marketing an undirty word in 2003...Adrants made sure that advertising stayed dirty."

by Steve Hall    Jan- 2-04    

Advertising More Trustworthy Than News Media and Politicians

"It's not exactly rocket science, is it? They're just trying to sell you their products. It's not like some of these current affairs programs, where you don't know whether you're getting propaganda or someone's political bullshit."

Those are the words of a participant in a study done in Australia about consumer's perception of advertising. In this article, advertising is said to be more trustworthy because there is no hidden agenda as there can be with news media and politicians. Advertisers just want consumers to buy stuff. It's simple. Not so simple are the reasons the Iraq war was waged, for example. Was it oil? Weapons of mass destruction? To kill a dictator? Or to complete a grudge held by the President's father? We may never know. But we will always know the score with advertising. It's blatant commercialism. Advertising will employ all sorts of trickery and less than respectable moral behavior but the net is very simple - please buy this product.

by Steve Hall    Jan- 2-04    

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