That "Got Milk" Mustache campaign may be near its end if a Pennsylvania farm couple has their way. Dairy farmers Joseph and Brenda Cochran are seeking a U.S. Circuit Court of Appeals ) after losing in lower courts) ruling that could end the requirement that farmers pay for the marketing effort. Similar "pay for marketing" requirements have recently been shot down including the $1-per-head of cattle to support the "Beef. It's What's For Dinner" campaign and the "The Other White Meat" campaign for the pork industry.
Perhaps a ruling against the requirement would be a good thing. There aren't many celebrities left to tap who haven't already worn the mustache.
In response to an odd little research finding that young men (boys) are embarressed by the explosion of near naked women in the current lot of lad magazines, a new, less sexy magazine called Sorted has been launched. Somehow, those research findings were lost when the near naked picture of Beyonce was planned for the cover of the premiere issue.
"I think lads' magazines have become quite one-dimensional. In focus groups teenagers said they didn't buy that kind of magazine because they were embarrassed to be seen reading them by their girlfriends or mothers," said Sorted Editor Martin Klipp.
Near naked Beyonce will, apparently, be far less embarressing.
A Chilean toothpaste maker sponsored a massive facial suckage in a bid to break a Guinness world record. A total of 8,890 men and women gathered in Santiago to lock lips for at least ten seconds thereby breaking the previous record set in February 2000 in Sarnia, Ontario when 1,588 pairs swapped spit.
In one of the odder diet-of-the-moment programs, MyPetFat approaches the promotion of weight loss a bit differently than other programs. It grosses you out into losing weight by giving you a sack of fat to carry around with you reminding you of how disgusting fat can be. Rather than try the fad-of-the-week diets, all you need now is your sack of fat from MyPetFat along with the programs helpful and motivational advice.
With the mantra, "fat, it's all in your head," MyPetFat founder Jay Jacobs set out upon a personal mission to lose weight and in doing so, developed this so called dieting aid. Who knows the psychologyy behind it, whether it works or whether it's a joke. But, it sure would make a great surprise stocking stuffer for next year.
MyPetFat is sold in three sizes from one once to five pounds so you can determine how much you want to be disgusted into losing weight.
Not to be left out, BET has announced its own reality show which will be set Southern University, Baton Rouge, La and premiere January 28 at 9PM. The series will follow eight different students as they navigate their way through both the social and the academis aspects of colleg life.
"There is college life, and then there's black college life," said BET Senior Vice President of Music, Entertainment Programming and Talent Stephen Hill. "Those who have been around historically black colleges and universities know there are social, cultural and attitudinal differences from the more mainstream institutions."
For those of us that don't know those differences, here's our chance to find out.
After getting cold feet and bowing to interest groups, Chrysler withdrew its planned sponsorship of the Lingerie Bowl, the "alternative" pay-per-view half-time show featuring women wearing next to nothing while playing contact football. Event producer Horizon Productions has found a replacement sponsor signing a deal with PartyPoker.com. Earthquake Media in New York negotiated the deal on behalf of PartyPoker.com but terms were not disclosed. Our guess is PartyPoker got a great deal. It's also a much better match of media and advertiser.
"It is refreshing to have a title sponsor that is decisive and does not allow a few radical groups to dictate how they spend their advertising dollars or with whom they partner," Mitch Mortaza, president of Horizon Productions and creator/executive producer of the event, said in a statement. "Our new partners will allow us to produce the kind of sexy and edgy Lingerie Bowl that made the event such a media darling and fan favorite."
Last night at an event in New York City, liberal advocacy group MoveOn.org selected the winning ad submission for its "Bush in 30 Seconds" contest. The contest was designed to "best tell the truth about President Bush's failed policies."
The winner was 38-year old Charlie Fisher of Denver, Colorado, whose ad, called "Child's Pay," shows a young children working in a grocery line and in a factory with the tagline, "Guess who's going to pay off President Bush's $1 trillion deficit?"
You can view the winning ad and all finalists here.