Anit-Smoking Campaign Uses Replacement Smokers

Acknowledging the need for tobacco companies to attract "replacement smokers," this American Legacy Foundation campaign from Havas' Arnold and MDC Partners' Crispin Porter + Bogusky features manequins with orange stickers that say "replacement" and a girl who says, "My dad died from emphysema from smoking six years ago. I haven't met his replacement yet."

by Steve Hall    Jan-12-04   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: