'Got Milk' Mustache Campaign May End

That "Got Milk" Mustache campaign may be near its end if a Pennsylvania farm couple has their way. Dairy farmers Joseph and Brenda Cochran are seeking a U.S. Circuit Court of Appeals ) after losing in lower courts) ruling that could end the requirement that farmers pay for the marketing effort. Similar "pay for marketing" requirements have recently been shot down including the $1-per-head of cattle to support the "Beef. It's What's For Dinner" campaign and the "The Other White Meat" campaign for the pork industry.

Perhaps a ruling against the requirement would be a good thing. There aren't many celebrities left to tap who haven't already worn the mustache.

by Steve Hall    Jan-13-04   Click to Comment   
  

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