Mazda RX-8 Becomes Transformer in Webmercial

Mazda has launched a webmercial that shows the transformation of the new Mazda RX-8 into the car of the future. Of course, there's a tie-in with Hasbro's Transformer toys to go along with the promotion. Smart. Get kids to play with the Mazda RX-8 Transformer for, say, 10 years immersing them so deeply in the brand that when they are actually ready to drive or buy a car, all they'll want is the RX-8. The actual RX-8 will be a letdown since it won't be able to do all the cool tricks the toy version can. Or maybe it will. I lot can happen with cars in ten years.

Written by Steve Hall    Comments (0)     Jan-20-04