Networks Grasp For Lifeboat as Ship Sinks

Desperate network executives are gasping for air as viewership becomes ever more fragmented. The latest last breaths include short form "Who Wants to be a Millionaire" type shows that come and go, original programming that doesn't repeat, launching new shows in the middle of Summer and repeat shows two and three times a week as cable does. Some tactics will work. Other won't. It will be fun to watch the fight for survival.

by Steve Hall    Jan-27-04   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: