Networks Grasp For Lifeboat as Ship Sinks
Desperate network executives are gasping for air as viewership becomes ever more fragmented. The latest last breaths include short form "Who Wants to be a Millionaire" type shows that come and go, original programming that doesn't repeat, launching new shows in the middle of Summer and repeat shows two and three times a week as cable does. Some tactics will work. Other won't. It will be fun to watch the fight for survival.