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New Report Says Advergaming the Next Big Thing

Gartner G2 Analyst Denise Garcia previewed a report on advergaming at the Consumer Electronics Show in Las Vegas. In the report, Garcia claims advergaming - the embedding of advertising in electronic games - will grow rapidly in the next few months. The report reviews recent efforts by BMW, Chrysler and Pepsi and the success of long-running Candystand.com, Kraft's advergaming site.

Written by Steve Hall    Comments (0)     Jan-15-04  

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