Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 12

PartyPoker.com Replaces Chrysler as Lingerie Bowl Sponsor

After getting cold feet and bowing to interest groups, Chrysler withdrew its planned sponsorship of the Lingerie Bowl, the "alternative" pay-per-view half-time show featuring women wearing next to nothing while playing contact football. Event producer Horizon Productions has found a replacement sponsor signing a deal with PartyPoker.com. Earthquake Media in New York negotiated the deal on behalf of PartyPoker.com but terms were not disclosed. Our guess is PartyPoker got a great deal. It's also a much better match of media and advertiser.

"It is refreshing to have a title sponsor that is decisive and does not allow a few radical groups to dictate how they spend their advertising dollars or with whom they partner," Mitch Mortaza, president of Horizon Productions and creator/executive producer of the event, said in a statement. "Our new partners will allow us to produce the kind of sexy and edgy Lingerie Bowl that made the event such a media darling and fan favorite."

Written by Steve Hall    Comments (0)     Jan-13-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 90

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 90

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 95

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 95

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 117

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 117

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 284

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 284

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 285

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/01/partypokercom-replaces-chrysler-as-linger.php on line 285