Starbucks Advertising Spoof Uses Vietnam Imagery

While you will instantly recognize this Vietnam era photograph, you may not instantly recognize all the underlying double meaning here and questions it raises. Has Starbucks, the brand, been forced upon us so heavily that we are resigned to it's stronghold? Is this sick, underhanded viral marketing? Does their coffee just taste bad? Is Starbucks going to sue someone over this image? It brings back memories of PUMA.