'Ring Back Tones' New Mobile Marketing Medium

As part of the "advertising is everywhere" trend, the ubiquitous telephone ring, not the one you hear when your phone rings but the one your hear in your ear when you make a call, is becoming an ad medium. Dubbed "ring back tones," mobile phone companies are jumping on this and offering music, celebrity greetings and jokes to amuse callers as they wait for the phone to be answered.

Record companies are jumping on board too, taking advantage of the ring time to offer clips of songs and earn royalties while doing so. It may not be long before cell phone companies begin offering reduced or free phone service in exchange for consumers listening to ads, instead of rings, while they wait for their call to be picked up.

by Steve Hall    Feb- 6-04    




Ad for 'Touch' Deoderant Illustrates Power of Touch

This ad for "Touch" deoderant from Axe somehow relates the product to a guy's ability to titillate and undress women without touching them. Hmm. Regardless of the magic here, the women do seem to be enjoying it.

by Steve Hall    Feb- 6-04    




'The Apprentice' Will be Back This Fall

With a clear ratings winner, NBC has decided to pick up "The Apprentice" for another season.

by Steve Hall    Feb- 6-04    




Labatt's Blue Facial Suckage Ad Causes Controversy in Canada

A Labatt's Blue Lite Beer ad that ran during the Super Bowl in Canada is causing some controversy and CanWest Global Communications Corp.'s Global television is not clear yet on whether or not it will allow the ad to run again. In the ad, two women in a nightclub engage in a long facial suck after one womenl says, "I love your lip gloss" and the other says, "Well, have some."

Both the network and Labatt Brewing have received many comments, both positive and negative, about the ad. View the ad here. Thanks to Adrants reader Charley Brough for sending this one in.

by Steve Hall    Feb- 6-04    




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