On the heels on Pepsi's Super Bowl ad wagging 100 million free songs in from of the RIAA's face, the Recording Academy will launch an ad campaign during the Grammys that says downloading and sharing music over the Internet (without paying) is just plain wrong. Pepsi bought there way into the minds of teenagers by buying songs for them. The RIAA is pissed. There is a valid point that if no one ever pays for music, it won't be produced and therefore it won't exist to be downloaded in the first place. The other point, of course, is that music is free. It will be created for free out of the goodness of the musician's creativity and be there for anyone and everyone to appreciate.