Sewing Machine Ad Sells Brother by Mistake

A woman places a classified ad to sell her Brother sewing machine but a typo results in an ad that reads, "Brother For Sale." Oops.

by Steve Hall    Feb-11-04    

Stanley Tools Ad Campaign Shows Men Using Their Tools

Stanley Tools has launched a new ad campaign for it Blackhawk by Proto line of tools. Hot, hunky men will be shown working their tools hard with headlines such as "Wives leave. Trucks break down. These tools are forever" and "Some days a good wrench is the only friend a man's got." Crank that Jack, Dude. Or is it Jack that Crank?

by Steve Hall    Feb-11-04    

Advertising Industry to Acknowledge Drawbacks of Television Medium

More than 1,000 advertising industry executives are expected to show up at the AAAA Media Conference in Orlando this week. Heated discussion is expected on the merits of television advertising when, in the face of successful, measurable online media programs, the viability of the medium will be called into question. There is too much focus on mass media as an advertising vehicle says Procter and Gamble's CMO Jim Stengel and with ad clutter, fickle audiences and drops in viewership, television executives have their work cut out for them if they want the medium to move successfully into the future.

by Steve Hall    Feb-11-04    

Innocent Use of Product On Air Causes Complaints

It's not suprising in this heightened world of product placement that a consumer complained about seeing a Total Corn Flakes cereal box on a segment of the Total-sponsored CNN "American Morning" newscast. While Total Corn Flakes parent company General Mills has a sponsorship agreement with CNN that includes various forms of advertising, no product placement were planned. The viewer saw it as a crossing of the editorial/advertising wall. Both General Mills and CNN claims the placement was not planned and that a guest on the show brought the Total box as part of a cooking segment.

Now that product placement is rampant, it seems that even innocent on-air/in-movie product appearances will automatically be dubbed paid placements when, in fact, they may not be.

by Steve Hall    Feb-11-04    

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Comcast Makes Play For Disney

Comcast has made an unsolicited $66 Billion offer to aquire Disney. The aquisition would bring the large cable giant together with Disney's media properties including ABC, ESPN and a host of major market broadcast stations.

by Steve Hall    Feb-11-04    

Marketer's Shift Budget to Web and See Success

Attendees at this week's iMedia Conference listened to large marketers explain how they have shifted more marketing dollars to online initiatives. DaimlerChrysler Director of Interactive Marketing Bonita Stewart said the car manufacturer increased its online spending by 30 percent this year and that integrated TV-to-web programs are showing great success. ING Direct Chief Marketing and CTO Dave Lewis reported direct marketing, including Internet, has yielded acquisition costs of $10 to $15 per account as compared to television's $150 to $200.

by Steve Hall    Feb-11-04    

Rick Dees Leaves the Airwaves

Rick Dees told his audience yesterday morning he is leaving his morning show on Clear Channel station KIIS in Los Angeles. Details of his exit have not yet been released but on-air personality Matt Siegel of WXKS in Boston, another Clear Channel station, said he was "let go." In the past year, Dees' ratings have slipped from a share of 4.0 to a share of 2.9 according to Arbitron. American Idol host Ryan Seacrest is rumored to replace Dees. A press statement is expected today.

by Steve Hall    Feb-11-04    

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