Perhaps now there is a valid reason to use the sexiness of exposed tummys in ads for reasons other than sensationalistic arousal. In this ad for Zelnorm, a drug for irritable bowel syndrome, the voiceover says "If you feel bloated, twisted or constipated, you may have IBS with constipation." Sounds like a standard drug ad but the visuals prove otherwise. The camera pans from belly to belly and written on the stomachs of each women are the benefits of the drug and how it works. It is eye catching and playful yet serious in nature making it of the best drug ads to date.
Thanks to Adrants reader Ankesh Kothari for pointing this out.
A new friend-of-a-friend media sharing network has launched. Called Mediachest, the service allows you to create and maintain a list of all your media (DVDs, CDs, Books, Games, etc.) and share them with others in the network. The service hopes to create social networks based on similar media habits and allow access to a media library larger than any single person could afford to own. It's just like borrowing your friend's CD except you know have potential thousands of friend's CDs and other media to choose from. Mediachest, if successful, could put a big dent in the DVD, CD purchase and rental business.
Adrants just keeps growing and special thanks goes out to those sponsors who have decided to go along for the ride. First, there's Hugh MacLeod whose "cartoons drawn on the back of business cards" are inciteful, funny and ever so in tune with pop culture. There are four sponsors who have come to Adrants via BlogAds, the weblog ad network. There's the American Consumer Opinion Online group which will pay consumers to share their ideas and thoughts with major corporations. There's GoatCactus Software who is giving Apple's GarageBand music studio a run for its money. There's BAGnews who produces topical lunch bag cartoons and is promoting a "George Bush AWOL" campaign. There's Oceana, a non-profit, international advocacy organization dedicated to restoring and protecting the world's oceans who wants you to see the ads Google banned that called attention to Royal Carribean Cruise Lines alleged trash dumping. And finally, there's Alt Terrain, who sponsors the Adrants Daily newsletter and provides alternative media and custom non-traditional marketing campaigns.
Please take a few and check them out over on the right hand side of the page or from the links in this post. Both Adrants and these companies will appreciate your doing so. OK, commercial over.