Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 12

Advertising Industry to Acknowledge Drawbacks of Television Medium

More than 1,000 advertising industry executives are expected to show up at the AAAA Media Conference in Orlando this week. Heated discussion is expected on the merits of television advertising when, in the face of successful, measurable online media programs, the viability of the medium will be called into question. There is too much focus on mass media as an advertising vehicle says Procter and Gamble's CMO Jim Stengel and with ad clutter, fickle audiences and drops in viewership, television executives have their work cut out for them if they want the medium to move successfully into the future.

Written by Steve Hall    Comments (0)     Feb-11-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 86

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 86

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 91

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 91

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 113

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 113

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 280

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 280

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 281

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/advertising-industry-to-acknowledge-drawb.php on line 281