Incumbent Initiative Wins $300 Million AOL Media Account

America Online has confirmed Initiative has landed its $300 million media planning and buying account. The Interpublic Group shop beat out Aegis Group's Carat in the final round. Publicis Groupe's Starcom, citing a conflict with its Disney account, withdrew from the review last week.

by Steve Hall    Feb-17-04   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: