New Nike Ad Clearly Illustrates 'Just Do It' Position

Nike has a new ad running that shows sports figures playing sports they normally are not known for such as football player
Mike Vick playing hockey, cyclist Lance Armstrong boxing, runner Marion Jones doing gymnastics and baseball player Randy Johnson bowling.

The spot clearly amplifies Nike's "Just Do It" position in a way that demonstrates the "anything is possible" attitude of the company. Sure they are all accomplished athletes and performing another sport might not be as difficult for them as it might be for you or me but it is a clear demonstration that there's no need for boundaries when it comes to life's aspirations. Thanks to Adrants reader Ryan Perry for pointing this out.

by Steve Hall    Feb-26-04   Click to Comment   
  

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