Ad Age Goofs Headline

Adrants received this email update and had to read it twice to make sure the ad world hadn't gone into the twilight zone where clients became agencies and agencies became clients.


March 5, 2004

NEW YORK ( -- Tyson Foods has selected Havas' Arnold Worldwide to be its agency of record, according the agency. The marketer earlier today parted with Omnicom Group's DDB Worldwide, Chicago, after nine years. For further details, see -- Hillary Chura.

Of course, the body of the email is correct but for a minute there, one wondered if Tyson was now taking on ad assignments.

We've all goofed up our fair share of headlines but this one was just very funny. Corrected headline and story here.

by Steve Hall    Mar- 7-04    

Product Placement Hits Shakespearean Theater

Product placement isn't for TV and movies alone. The Chicago Shakespeare Theater and Quaker Oats think product placement is just fine within "A Midsummer Night's Dream." The production will feature actors munching on breakfast bars and drinking Gatorade. What, pray tell, would Shakespeare himself think of this commercial intrusion?

Unless the products are actually mentioned by name, which does not seem possible in the midst of Shakespearean language without sounding stupid, one wonders how, aside from those in the first few rows, the audience will even see the placements.

by Steve Hall    Mar- 7-04    

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Featured FREE Resource: