Australian National Rugby League Uses 'Australian Rats' in Ad Campaign

In America, we have rats and other sorts of pests that are undesirable. In Australia, apparently toads fall into the pest category and are illegal to be brought in from the wild. This is exactly what the NRL's ad agency, MJW Hakuhodo, did for new a television commercial. In the commercial, Brisbane Broncos captain Gorden Tallis is seen releasing cane toads in Sydney's Aussie Stadium.

What's really interesting is that an Australian National Parks & Wildlife spokesperson said, "bringing cane toads into NSW is not only illegal, it has a potentially devastating effect on thousands of native animals and pet dogs,"

Just how big are these frogs?

UPDATE: Upon further reading, I guess they are toxic.

by Steve Hall    Mar- 9-04    




Magical Carwash Produces New Mazda3 and New Spouse

London's DMC has launched a new international online viral and buzz marketing campaign for Mazda- their fifth for the brand - featuring a web-exclusive film created by Attaboy TV, to support brand marketing activity for the new Mazda3.

The clip features a sad looking couple in a beat up old car driving into a carwash. They select the 'megawash' option and are quite suprised at the results - their car is transformed into a shiny new Mazda3. Of course, this gives them an idea about another upgrade they'd like to make � to each other. In a shocking display of political correctness rarely seen on British soil, two version of the spot have been created to serve both sexes equally.

Viewers can link through the clip's end frame to a Mazda web page where they can download the alternative version, take a virtual tour through the car, check out technical specifications and order brochures, as well as request a test drive.

The campaign was launched simultaneously in Australia and the UK today. It's being seeded by DMC's online influencer network, as well as being featured on lifestyle, automotive and sport web sites. The online film-tracking system will also provide real-time accountability of the ad's views and hotlinks as it's passed around, in order to help quantify the impact the campaign has on brand awareness.

by Steve Hall    Mar- 9-04    




Soccer Moms Become Internet Moms

In a survey by C&R Research for Disney Online, 84 percent of mothers said the Internet would be the hardest medium to give up. The study finds moms use the Internet 13.2 hours per week, double that of television at 7.6 hours. Eighty six percent place it ahead of TV and newspapers as an information resource, 63 percent us it to seek entertainment and 43 percent use it to engage in avtivity with their kids.

by Steve Hall    Mar- 9-04    




Internet Radio Grows, Gives Howard Stern Another Weapon in FCC Fight

While the FCC is hammering Howard Stern, satellite radio and Internet radio are jumping for joy. No matter what side of the issue you are on, radio programming choices continue to explode. Following Arbitron's decision to change the way it measures Internet radio, a new study from RRadio Network entitled Radio Online, It's All About the Audience, finds 42.6 percent of online radio listeners have an annual household income of $50,000 and 60.4 percent a college degree. Those are numbers advertisers like.

Forty three percent of listeners do so five to seven days per week and half listen to the same station all day. Almost half (47 percent) listen for three hours at a time and 32 percent listen at work. Another key finding in the study is good news for marketers - 78 percent admit Internet radio needs advertising to survive.

by Steve Hall    Mar- 9-04    




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Male Television Viewership Shifting From Young to Old

Following the reaction to the exodus of men 18-34 from television, a new study from Carat Insight finds, while young male viewership is, in fact, down, viewership among men 34-49 has gone up.

The explanation for this finding is simple. While most programming is developed for younger audiences because, well, it's hip to be young, that same young audience sees that attempt to be hip as lame and has left the building for the Internet. On the other hand, the older male demo is making one last attempt to vicariously prop up their waning youth by watching more TV where they can see hot young things prance around and fantasize about getting with oh, say, Mischa Barton or Rachel Bilson from The O.C. Simple human nature.

by Steve Hall    Mar- 9-04    










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