ABSOLUT Launches Level Vodka
Tonight will mark the first time ABSOLUT has used television to advertise its products. The spirits company will use the medium to help launch its new, premium vodka called Level. Commercials will appear on VH-1, FX, E!, FOX SPORTS NET, Court TV, Golf Channel and Tennis Channel and Spike. The campaign, at 10 million dollars, will also include print, PR, event marketing, on-site promotion and a new (and very cool) website. TBWA\Chiat\Day New York created the campaign.
View the television commercial here.