Advertisers Tap Spring Break Audience

With an estimated half-million college students on Spring Break from mid-March through mid-April in Panama City, advertisers are taking note. Namely, the Army. The U.S. Army's Goodwill Ambassadors' elite parachute team, The Golden Knights, are making jumps down on the students as a recruitment effort.

I can envision the conversations. Army officer to drunk hot babe in tiny bikini: "Would you be interested in hearing about a career in the Army?" Hot babe responds: "Sure, after you show me your weapon and let me size it up."

by Steve Hall    Mar-16-04   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: