Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 12

Apple iPod Does Subway Roadblock Campaign

The Apple iPod has taken over the St. George subway station in Toronto. Basically everything in the station has bee grafted with Apple iPod imagery even the staircase which was turned into a gigantic version of the print campaign. While expensive, these roadblock campaigns are very effective in achieving instant awareness as well as bonus press coverage.

Thanks to Adrants reader Barry L. Ritholtz for spotting this.

Written by Steve Hall    Comments (0)     Mar-13-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 90

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 90

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 95

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 95

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 117

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 117

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 284

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 284

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 285

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/03/apple-ipod-does-subway-roadblock-campaign.php on line 285