CDC Ad Campaign Gets Kids Off Their Video-Addicted Asses

The Centers For disease Control, with its ad campaign called VERB that encourages kids to exercise, has actually been a success at getting kids off the couch. In a survey, the CDC found its campaign increased the number of times each week kids 9 and 10 were active from about 3.3 in 2002 to 4.3 in 2003.

by Steve Hall    Mar- 1-04   Click to Comment   
  

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