Coke Follows Kids to the Mall

Coke, realizing it is getting more and more difficult to reach teens through traditional media, has created the Coke Red Lounge, a clubish environment offering music, videos and movies. The destination is being quickly adopted by mall going teens as the cool place to hang out. Experiencing the brand is the primary strategy here rather than creating a 30 second representaion of the brand.

by Steve Hall    Mar- 1-04   Click to Comment   
  

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