Internet Radio Grows, Gives Howard Stern Another Weapon in FCC Fight

While the FCC is hammering Howard Stern, satellite radio and Internet radio are jumping for joy. No matter what side of the issue you are on, radio programming choices continue to explode. Following Arbitron's decision to change the way it measures Internet radio, a new study from RRadio Network entitled Radio Online, It's All About the Audience, finds 42.6 percent of online radio listeners have an annual household income of $50,000 and 60.4 percent a college degree. Those are numbers advertisers like.

Forty three percent of listeners do so five to seven days per week and half listen to the same station all day. Almost half (47 percent) listen for three hours at a time and 32 percent listen at work. Another key finding in the study is good news for marketers - 78 percent admit Internet radio needs advertising to survive.

by Steve Hall    Mar- 9-04   Click to Comment   
  

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