Procter & Gable Markets to Metrosexual Kids
Procter and Gamble has introduced a line of products for boy 8-16 that has Moms offering up the high five to the mega-marketer. Seems kids begin to stink at earlier and earlier ages. Combine that with the power of peer pressure and girls who want their boys to look like male models, and you have a big market for mini-metrosexual grooming products.
Called OT for overtime, the line includes shampoo, hair gel, pomade, body wash, deodorant and antiperspirant. Thanks to P & G, now young boys can keep up with their similarly aged female counterparts who have hotted-up over the years to the point where a 13 year old girl now looks like a 19 year old hooker.