Soccer Moms Become Internet Moms

In a survey by C&R Research for Disney Online, 84 percent of mothers said the Internet would be the hardest medium to give up. The study finds moms use the Internet 13.2 hours per week, double that of television at 7.6 hours. Eighty six percent place it ahead of TV and newspapers as an information resource, 63 percent us it to seek entertainment and 43 percent use it to engage in avtivity with their kids.

by Steve Hall    Mar- 9-04   Click to Comment   
  

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