Not at the Game, Honey!
This week's Out to Launch from MediaPost's Amy Corr features several new ad campaign including one from Bravo promoting its new "Significant Others" series in which improvisational actors and comedians script themselves in various "stunts." Other new campaigns this week include a humorous real life portrayal of Orbitz's travel site, a Sega campaign poking fun at the super heroes promoting its new Sonic Heroes video game, a print campaign from EAS promoting its Myoplex health supplement, a Hartford-based campaign promoting the American Originals Rare Document Exhibit and one from Schick with good 'ol "Survivor: boy Colby hawking the new four bladed razor.
PETA has launched a controversial billboard campaign in British Columbia that centers on reports that alleged serial killer Robert Pickton may have mixed the remains of women with pig flesh sold from his farm. In what some might call a cheap shot, PETA campaign director Bruce Friedrich says the campaign's goal is to remind people that animals go through the same pain and suffering during death.
The billboard, referring to pig slaughter, as well as the alleged slaughter of several women, says, "Neither Of Us Is Meat." The campaign is one in a long line of morally questionable campaigns urging consumers to consider the vegetarian lifestyle. One has to wonder, though, what a corn cob feels like when its ripped from its stalk.
Larger billboard image here.
The NYC Olympic Bid Committee has introduced its NYC 2012 logo which Gothamist points out looks quite gay and one Gawker reader mentions the erie resemblence to the fallen WTC calling it a sort of Gay Death. Perhaps Ogilvy&Mather, who created the logo, might want to re-think and re-submit.
NewYorkish offers its suggestion for a more honest version of the logo.