Jodie Pisco of Reno Nevada filed a lawsuit last Wednesday accusing Coors of "glorifying a culture of youth, sex and glamour while hiding the dangers of alcohol abuse and addiction" which led to the death of her son. Heavy stuff for Coors founder Peter Coors to deal with as he makes a bid for congress.
Pisco's son, Ryan, was killed in 2002 after drinking Coors beer at a party and driving his girlfriend's car into a light post at 90 MPH. It's not all about Coors though. The suit also names Ryan Pisco's girlfriend and her mother. Apparently, Pisco's girlfriend let him drive her car that her mother gave to her even though he did not have a driver's license.
The lawsuit looks at Coors highly successful ad campaign featuring the "Coors Twins" which began airing during the 2002-2003 NFL season and has been credited with increased product sales. As the nation experiences a backlash ignited by Janet Jackson's boob baring incident at this tear's Super Bowl, beer advertising will continue to come under the gun for its envelope pushing stunts. That said, there has been a noticeable "toning down" of beer commercial content lately that started with the demise of Miller Brewing Cat Fight campaign.
The Drudge Report has a scoop on a page one story the New Times plans to run on Tuesday. Written by reporter John Tierney, the story will, reportedly, explore the future of political ad campaign development as illustrated by a UCLA study that shoved subjects inside an MRI machine to measure blood flow to the brain as they watch commercials. According to the study, Republican ads create a different blood flow than Democratic ads.
The study found Democrats showed more blood flow to the fear sensing portion of the brain than Republicans when shown images of 9/11. One researcher stretched claiming this to indicate Democrats see 9/11 as a plus for Bush and that scares them. One could also assume that Democrats are just wimps and are easily scared by anything.
As if to prove his business acumen, Sam Solovey's offer to Donald Trump of $250,000 in a Samsonite suitcase during the final episode was, not unsurprisingly, a planned (by Samsonite, not NBC) product placement. Sam explains, "I gave them about a half-a-million-dollar ad spot on national TV. They won't let me say a darn thing, but I will say that the briefcase was promptly shipped in from the lovely Samsonite corporation." NBC is a bit upset they didn't get their cut from the deal.
Britney strips during her concerts and Christina Aguilera strips for advertising photo shoots. And so it goes, the pushing of the advertising envelope. Aguilera will reportedly appear nude in an upcoming ad for Virgin Mobile. Aside from the oddity of having a nude model in an ad for a company with the word virgin in it, the hottie has requested that the ad shoot be a closed set so she can reveal herself to as few people as possible. Perhaps Aguilera hasn't realized that ads appear in magazines and millions of people see them.
A new study, entitled TNS Online Kids Report, reveals 66 percent of kids 6-14 think its important to have boat loads of money when you are an adult. Other findings from the study include seven year old boys believing having money is important, 75 percent of kids earn their own money doing chores and kids spend most their money on games.
Marketers are chasing these monied kids by spending 508 million of their own marketing dollars to reach kids using pre-teen magazines and kids television.
Adidas is running a print ad that has angered some because of the copy contained in the ad. The ad features an image of an athlete with runner's thoughts placed over the image. Among the thoughts are, "Tonight Matthew, I'm going to be absolutely shagged" and "I need a dump." The offending line is, "What twat invented cobbles?"
Adidas has apologized but claims the phrases elude to the mindset of runners as they prepare for and compete in the London Marathon.
Perhaps attempting to break out of its own stuffy British brand purgatory, Jaguar launched a direct mail campaign for its XK8 that included a letter sent to 35,000 in England laced with sexual innuendo. Unfortunately, one of the letters landed in the hands of a 14 year old girl whose Dad wasn't too pleased thinking it was from a pedophile.
Complaints where passed on the Britain's Advertising Standards Authority and is now being investigated. Jaguar has already reacted to the mistake and has sent out flowers, wine and chocolates to upset customers. Tomorrow's headline will be, "Bottle of Wine Finds Way to Three Year Old's Crib."