Agencies and Networks Gather to Discuss TV Buying Process
Today, advertisers, agencies and representatives from ABC, CBS, FOX, UPN, WB, Turner and Court TV will attend the first of its kind meeting about how television advertising is bought during the upfront. The committee, called the Network Upfront Discussion Group, will look at how the upfront can be changed so that it is not the frenetic, overpriced folly it is today.
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