In the endless pursuit of fresh advertising ground, Chicago-based Relay Sports and Event Marketing has signed deals with the Professional Bull Riders and the Professional Rodeo Cowboys Association for its client the Army. The deals include event signage, branded uniforms for sponsired riders, web site sponsorship interactive kiosks at events and a television campaign. Other advertisers that have jumped on the saddle are U.S. Smokeless Tobacco, Wrangler jeans, Pace Picante, Coors Light, Bud Light and Ford.
