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Burger King Presents 'Subservient Chicken'

Burger King has its viral fun with the Subservient Chicken. This weird little website lets you type in whatever you want the chicken to do and, surprisingly, the chicken does exactly what you ask. But when I asked the chicken to take off that silly bird suit, a black box popped up stating, "Chicken may be performing actions unsuitable for all audiences." I guess Burger King does have to remain G rated.

See deeper coverage of the story over at MarketingVOX.

Written by Steve Hall    Comments (0)     Apr- 9-04  

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