Comic Book Industry Gets Trade Association
As it says in this article, the reason you know pork is the other white meat and beef is for dinner is because of the trade organizations behind those entities and the huge budgets they spend on advertising. The usually under the radar comic book publishing industry has just announced a trade association of its own. Called the International Comic Arts Association, this group aims to give comic books a level of mass market notoriety on par with milk, pork and beef. Expect to hear a lot about comic books in the near future.