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Consumers Threaten Clairol With Boycott If Omarosa Appears in Ads

In what has to be some of the worst brand management in recent history, Clairol is toying with the idea of placing Omarosa Manigault-Stallworth, the deceitful "The Apprentice" contestant, in some of their Herbal Essence commercials. Surely, it's a bid to capitalize on her 15 minutes of fame but one that could go sour as consumers threaten to boycott Clairol products if the company makes this brainless move.

Written by Steve Hall    Comments (0)     Apr-22-04  

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