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Advertisers A Bunch Of NUDGnicks

MediaPost's Real Media Riffs takes an insightful look at the failed NUDG meeting this past Thursday saying the whole thing isn't about advertisers but rather shareholders.

UPDATE: Be sure to read the response to this post by Association of National Advertisers President and CEO Robert Liodice in the Comment section.

by Steve Hall    Apr-30-04    




Jeff Jarvis On Stern: F*cked By The F*CC

Advance.net President Jeff Jarvis has a cover story about Howard Stern and his fight with the FCC on this week's The Nation. It's a well written piece reminding us what free speech is all about and how it is all being twisted to suit the needs of a few in the minority.

Jarvis also reveals on his blog that Stern claims to blog under a secret identity. The blogging community will not rest until he's outed. Of course, Atrios hasn't been outed yet either. Hmm.

by Steve Hall    Apr-30-04    




PETA Wants Your Dog to Run Free

Not content with telling the world to stop eating meat, PETA now wants us to unchain our dogs and let the run free. This, following the mauling of a four year old Hodgenville, Kentucky girl by her own family's pit bull. PETA claims chained dogs go mad and are advocating legislation to end this so-called cruelty.

As part of this effort, PETA has launched a billboard campaign with the headline, "To Keep Your Family Safe, Chain Your Door, Not Your Dog." PETA Director Daphna Nachminovitc says, "People who relegate ‘man’s best friend’ to a chain in the backyard may be putting their families and neighbors at risk and are being just plain mean to their dogs."

by Steve Hall    Apr-30-04    




Behavioral Targeting Not Online Ad Panacea

With announcements from Tacoda, aQuantive, 24/7 and others forming behavioral ad networks, one might think behavioral targeting could become the contextual ad-killer. Not so, according to mOne Group Planning Director Andrea Ching who is not convinced reaching a financial trader in the sports section is as valuable as reaching that same trader in the finance section. "There's nothing that substitutes for reaching someone in a relevant context," she said.

Adding to Ching's caution, Reuters Media Sales VP of Media Walker Jacobs said the contextual approach will always trump the behavioral approach, "We need to control the excitement about it. I don't know if it's the Holy Grail of online advertising."

In terms of its pricing, Ching thinks publishers charge too much for the service and ING Online Marketing Head Tom Lynch agreed saying, "The value is certainly TBD." So while the cheerleaders try to get the crowd excited for the kick-off, it's still pre-game on the behavioral targeting playing field.

by Steve Hall    Apr-30-04    




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Cell C Takes Care of Your Morning Clumsiness

Sometimes things just don't go quite right when you are getting ready for your day. Thankfully, there's Cell C, a South African cellular company that offers free medical rescue as part of its service. Odd thing to offer as part of a cell phone package but maybe South African's are accident prone by nature.

Oh, and that butt shot? Well, what part of the ad did you think you'd see cropped here on Adrants?

by Steve Hall    Apr-29-04    




Network Execs Still Fat And Happy...And Clueless

Executives at the Milken Global Conference yesterday brushed off the notion that television is a dying medium.

"What time has shown is the unbelievable power of network TV," said Peter Chernin, president and chief operating officer of News Corp., which owns the Fox Group. "The fact that people are still watching that much network television is a testament to its remarkable strength." Perhaps he hasn't seen the massive declines in Nielsen numbers.

Sumner Redstone also chimed in saying, "The only way you reach all American people is through network television." Sumner, there's this big thing called the Internet. Perhaps you've heard of it. Lots of people are using it. Really. I'm serious. You should check it out.

by Steve Hall    Apr-29-04    




Big Changes Coming in Advertising

Stephanie Olsen writes in CNET about the many dramatic changes occurring in the advertising segment including the shift to accountability driven by available new technologies and the shift of marketing control from advertiser to consumer. Everything from TiVo to behavioral targeting to addressable advertising to performance-based campaigns are covered. All of which might finally lay the rest the famous statement, "Half the money I spend on advertising is wasted. The problem is, I don't know which half."

by Steve Hall    Apr-29-04    




Internet Increasingly A Primary Medium For Women

Categorizing audiences as only an agency could into groups called Digital Cowgirl, Digital Cassandra, Digital Diva, Digital Debutante, Digital Detective , Digital Voyeur, Digital Shopkeeper and Digital Socialite, Stacom MediaVest and Yahoo have released a study done by Just Ask a Woman and TNS Media Research on women's Internet usage. The study, called "The Untold Story of Women on the Web," was presented today at Yahoo's California headquarters.

Key findings include confirmation that daytime is prime time for women at work who alternate usage of the Internet for both work and non-work needs to achieve their increasingly mutltitask-driven lives. In fact, the study found the amount of activities done by women in the study equated to 38 hours in one 24 hour period. With more women spending an increased number of hours working each day, marketers would be wise to reallocate daytime and talk show TV dollars to a dayparted web campaign.

by Steve Hall    Apr-29-04    




Nationwide Insurance Launches New Campaign

In this week's Out to Launch column by Amy Coor, a new ad campaign from Nationwide Insurance is highlighted. Called "Life Comes At You Fast," the campaign illustrates how time flys and if you don't plan ahead, your children will be old and you will be facing retirement unprepared. The campaign will include print, online, outdoor, bus wraps, transit shelters, mall posters and airport dioramas. The campaign was created by Temerlin McClain.

Other new campaign launches include Ireland's Boru vodka, Hewlett-Packard's enterprise solutions, United Nations' AIDS campaign, San Diego's Convention and Visitor Bureau promotional campaign, Infiniti's G35 and Chrysler's 300C.

by Steve Hall    Apr-29-04    




IAB Announces Guidelines For Pop Up Ads

Late to the game and addressing a dying ad format, the Internet Advertising Bureau has announced proposed guidelines for the use of pop up advertising. While a more admirable definition might be, "the IAB defines a pop up as any advertising experience that causes a consumer to punch their computer screen and send death threats to the advertiser," the actual guidelines define this ad unit as "any advertising experience that utilizes a web-browser initiated additional window to deliver an ad impression either directly above or below the existing browser experience." The guidleines go on to address frequency, labelling and size specifications. There will be a two month comment period after which the guidelines will become final.

by Steve Hall    Apr-29-04    




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