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Tommy Hilfiger Lauches Mix& Match Online Catalog

Fashion Designer Tommy Hilfiger has launched a new "Style Rx" website that functions like an offline catalog where pages can be flipped. But it goes further providing the visitor the ability to page through various tops and bottoms to find matches that meet a visitor's sense of style. Refreshingly, there's no distracting hot models; just the clothes making it easier to picture them on oneself rather than being depressed knowing most will never acheive the hotness quotient of a fashion model.

by Steve Hall    Apr- 1-04    




ANA Launches Two Weblogs

As if with a giddy school girl's "like ohmigod, isn't this cool" excitement, the recently very much in-the-news advertising group, The Association of National Advertisers, will publish two weblogs. The first, called "ANA Marketing Musing," by President-CEO Bob Liodice will contain as many as two to three posts per week on major industry issues. The second, with the oh-so-cool blog-like name "ANA Regulatory Ramblings" by Executive Vice President-Government Relations Dan Jaffe will be an even timelier blog with as many as one post per week on legal and regulatory issues.

Blog snobbery aside, it is with high hopes that these weblogs become a forum for insightful industry commentary and not simply a platform for the Association's political mission. Strangely, while Liodice says he would welcome user posting and feedback, the ANA has not enabled the "comment" feature on either of the blogs. If participation is truly encouraged, one might assume there to a be a link to the blogs from the ANA home page which there is not.

UPDATE: The ANA informs me that the Comment function has been turned on. Let the conversation begin.

by Steve Hall    Apr- 1-04    




TiVo Hasn't Killed Appointment TV Viewing...Yet

A recently released study from the Cable & Television Association for Marketing called "Tracking the Evolving Use of Television and Its Content, which examines television viewing habits, revealed most (64 percent) in the study still make an "appointment" to watch a particular show at a particular time. Most in the study also have favorite channels that they return to over and over.

by Steve Hall    Apr- 1-04    




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