Sam's 'The Apprentice' Finale Suitcase Stunt A Product Placement for Samsonite

As if to prove his business acumen, Sam Solovey's offer to Donald Trump of $250,000 in a Samsonite suitcase during the final episode was, not unsurprisingly, a planned (by Samsonite, not NBC) product placement. Sam explains, "I gave them about a half-a-million-dollar ad spot on national TV. They won't let me say a darn thing, but I will say that the briefcase was promptly shipped in from the lovely Samsonite corporation." NBC is a bit upset they didn't get their cut from the deal.

by Steve Hall    Apr-19-04   Click to Comment   
  

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