Shonen Jump Magazine Partners With Dr. Pepper

Imported from Japan and launched in the U.S. in November, Shonen Jump Magazine, a manga-style comic book, has inked an advertising deal with Dr. Pepper that will begin with the June issue. As part of the deal, Dr. Pepper will launch a "Be You, Be a Pepper, Be Manga" contest in which readers can submit manga-style cartoons of themselves drinking Dr. Pepper. Twenty finalists will be selected and posted on the Shonen Jump website. Readers will then vote to determine the winner who will receive a Trek mountain bike.

The magazine currently has 177,000 paid U.S. subscribers. The Japanese edition has 3.4 million.