TiVo Hasn't Killed Appointment TV Viewing...Yet

A recently released study from the Cable & Television Association for Marketing called "Tracking the Evolving Use of Television and Its Content, which examines television viewing habits, revealed most (64 percent) in the study still make an "appointment" to watch a particular show at a particular time. Most in the study also have favorite channels that they return to over and over.

by Steve Hall    Apr- 1-04   Click to Comment   

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