Jammin' to some serious reggae, a bunch of rasta-phants rap reggae to sell the new Skippy Snack Bar. Created by Skippy Peanut Butter�?s agency McCann Erickson New York and animated by Rhythm & Hues in Los Angeles, the campaign introduces the new faces and voices of Skippy in the form of a rasta band, appropriately named the "Nutshells." Comprised of five, hip elephants, including lead singer J'Phant, the cool DJ Dante and Kim, Z and Lala as back-up singers, these 'phants explain the goodness of the new bar.
One scene in this first ad is a bit weird though and makes you think of a scene in the old 80's flick "Caddyshack" when everyone freaks out because a candy bar falls into the pool and everyone thinks it's something much grosser than candy.
The very green Greenpeace has its own version of Roland Emmerich's "The Day After Tomorrow." Using real images of earthly devastation rather than Hollywood manufactured ones, the organizations asks us to treat the movies scenario as very real.
England's South Sefton Primary Care Trust, a health insurance company of sorts, is running a new ad campaign promoting the benefits of breast milk for babies. The campaign, "Pure Goodness on Draught," mirrors the "Guinness is Good For You" campaign. With the tagline, "The finest jugs of milk, only for kids," the campaign hopes to promote the healthy aspects of breastfeeding. While modeling a breastfeeding campaign after a beer campaign might be a questionable tactic, it's not so questionable when it's realized the campaign is targeted to me. Beer and breasts are certainly on the top on any man's list of interests.
Research has shown that apparently men have a great deal of input into whether or not their baby is breastfed. Either that or men just want any possible excuse to talk about breasts.
While we'd love to watch five 18 year old Amish kids get shoved out of their cloistered Amish lifestyle and into the bright lights of the big city, UPN and others are not so sure we will get the chance. Many groups are calling the reality series, "Amish in the City," which will pair five Amish kids as they go through their "rumspringa" rite of passage with five "real world" kids, insensitive to the groups religious beliefs.
While we relish the chance to see the pairing of five trash mouthed real world kids with five kids with morals, we're going to have to wait until UPN announces their Fall 2004 programming line-up at their upfront presentation on May 20.
The new York Times has announced a new Sunday magazine called T: The New York Times Style Magazine. It will publish eight times a year and replace the current Part 2 section of the original Magazine. Editorial will cover women's fashion, men's fashion, design, and lifestyle and entertaining trends.
In a shift from its text ad-focused approach to online advertising, Google will now offer its AdSense advertisers the ability to place banner ads as well as text ads on its contextual ad network. Four sizes will be offered that mirror sizes already in use for text-based ads making it very easy for publishers to incorporate the new ads into their site layout. Publishers can choose whether or not they want banners ads to appear in rotation with text ads.
In what is believed to be a first in political advertising, the campaign re-elect President Bush is using video in an online campaign that will appear on over 50 sites including Yahoo, MSN, Weather.com and Parents.com. The ad feature Laura Bush speaking about the President's No Child Left Behind Act.