AD:TECH - Palace Hotel Lobby Observations
While AD:TECH attendees stroll the exhibit hall and attend the sessions, there's another part of the Hotel that is teeming with activity and is likely where many of the deals are being made. The Hotel lobby. Just outside the lobby, Looksmart is smartly hosting a Starbucks coffee party where vistitors can get a $3.00 gift certificate for an afternoon boost. After the pick me up, attendees are swarming the lobby and adjacent hallways conversing about business, which parties they went to last night and which they plan to attend tonight.
One attendee commented that, from a strategic viewpoint, the lobby is one of the best places to actually find someone you are looking for by following the "stay in one place long enough and everyone will pass by" strategy.