AD:TECH - The Morning After

AD:TECH bluelithium Party

The third day of AD:TECH is usually sparsely attended and today was no exception though the few sessions that did occur where fairly well attended. Roaming The Palace Hotel's lobby and hallways and attending sessions where about 200 attendees down from a high of 4,000. Many attendees had either left to catch their flights home or where still sleeping off Tuesday nights bluelithium party at Ruby Skye.

The final day of AD:TECH is always a bit of a downer. After entertaining pitches from exhibitors, sitting through numerous conference sessions, attending multiple parties per night and visiting with business partners and friends, a fog clouds the mind as one makes their way home trying to process the onslaught of mental stimulation over the previous three days. For some, tomorrow means heading back to work. For others, it means continual networking in search of the next gig.

During one party on the last night, an "email marketer" leaned into my ear at 2AM and excitedly said, "I have three billion international opt-out email addresses all for eight cents per name." Thankfully, there were far more enjoyable things that happened that night aside from hearing a spammer's sales pitch such as converse with friends old and new, entourage party hop, dance until the sweat was pouring, and hang with one particular person who embodies the word "fun," makes the party and made mine

So now it's back to writing about the crazy world of advertising and looking forward to the next AD:TECH bash. See you there.

Image courtesy of Chris Eaves.

by Steve Hall    May-27-04   Click to Comment   
  

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