DMC Launches 'For Fox Sake' Viral Video

DMC has launched its second viral effort for the International Fund for Animal Welfare. The video, created by Velocity Advertising and Maverick Media, urges the UK government do ban hunting foxes with dogs.

In a comic spoof of a real-life fox hunt, the clip features a man dressed in a fox costume on the run in the city, chased by a pack of pretend dogs and a huntsman in a Landrover. The clip ends with hard-hitting shots of the real-life outcome of hunting. Viewers are then urged to click through the film's end frame to the IFAW site where they can email their MPs (representatives) to help lobby the UK Government to fulfill their pledge to ban hunting with dogs.