Joe Jaffe Launches Consultancy

Former TBWAChiatDay and OMD USA Interactive Media Director, and highly regarded online industry thought leader, Joseph Jaffe, has launched jaffe, L.L.C., a new marketing consulting practice.

Mr. Jaffe, 33, says that a new approach to marketing is necessary because, "old marketing is in dire need of a new coat of paint. It seems that every week the dailies and trades are commenting on the failing broadcast model, the death of the 30-second commercial, the increasing pressure on Madison Avenue for more accountability and the importance being placed on delivering true? integration."

Current clients include MSN, CNET Networks, Google, Reuters, iMedia Communications, the 4A's and the OPA.