NYT Catches Up on Month Old Mini Cooper Robot Story
Crispin Porter & Bogusky have had an "interactive fiction" campaign going for more than a month where several web sites have been set up tracking an engineer who is building a robot out of Mini Cooper car parts. This is the agency that brought us the Subservient Chicken too. Great stuff.
The agency plans to "reveal" the campaign next month with a wall poster campaign in major markets.