Prime Time Shifts Later For Young Men
The disappearing men 18-34 audience may have been found again. A while back, networks were fretting over the sudden plunges in ratings among young men. Some follow up studies showed a shift to the Internet as one cause but a new study from Knowledge Networks/SRI "How People Use TV" claims the men are still watching TV but just watching during late night. In fact, most watch between the hours of 10PM and 1AM.