Teaser Billboard Causes Curiosity

A billboard teaser campaign running in South Bend IN has people wondering what it's all about. The teaser is placed on Adams Outdoor billboard but no one at Adams is talking. Adams Outdoor Manager Mike Cannon would only say, the billboard is meant to show the "power of outdoor" and demonstrate Adams' "creativity, impact and results." Uh Oh. Sounds like a house ad campaign to me. We'll find out soon enough.