Agency President Says Weblogs Are A Great Ad Medium

Writing on his own weblog, Underscore Marketing President Tom Hespos outlines the many benefits an advertiser can realize by using weblogs as an advertising medium. Including recent client weblog advertising results, advice for media buyers on how to approach the exploration of weblogs and advice to weblog publishers on how best to position one's weblog to advertisers, Hespos shares both his experience and excitement for this growing ad medium.

For those interested in the medium, a recently completed weblog readership study was conducted by BlogAds and is covered here.

by Steve Hall    Jun-15-04    




AdSpyre Launches MidADdle Ad System

Internet Marketing company AdSypre has announced the beta launch of its MidADdle keyword targeted ad system. The system, similar to Claria and WhenU, works once a user has downloaded and opted into the system. The system tracks online behavior matching user keywords in user-entered URLs, web page forms, search forms and click-through destinations which are then mapped against advertiser keywords generating targeted ad delivery. The ad appears as a between-page unit and is presented to the user upon identification by system as they progress from one page to the next. The user can choose to click on the ad, view it for ten seconds or skip it. If the ad is clicked, the user is delivered to the advertiser's site.

MidADdle joins a growing list of companies pushing privacy barriers but maximizing advertiser return by matching advertiser messages with user behavior. MidADdle taps a database of five million users who have downloaded game/utility software and opted into the system. While MidADdle may achieve effective behavioral/demographic database targeting without pop ups, it may still face privacy challenges both from users and from sites who may view the between-page style ad delivery similar to legally-challenged pop ups.

UPDATE I: Steer very clear of this software. See the comment section for the hovoc it has caused for many people.

UPDATE II: An apparent solution from Comments: 'i finly got rid of this thing all you have to do is use add/remove programs to uninstall it but the trick is to make sure you eather are disconected from the internet or are running a strict firewall because when uninstalling the program it seems to try to contact the sight to reinstall itself'

by Steve Hall    Jun-15-04    




Middle East Marketing Portal Launches

Strategiy.com has launched as a web site to serve the marketing and advertising needs of the Middle Eastern region. The portal plans to offer industry professionals news, discussion forums, agency databases, ad campaign reviews, interviews, features and an events calendar.

Explaining the site's name, Strategiy CEO Farhat Rana said, "One cannot go far by merely copying others. To make a mark in business, you have to put individualism into your strategy. In other words, to excel in your profession, you have to put the 'I' in your strategy." Sounds like he missed the whole e-whatever dot com fiasco.

by Steve Hall    Jun-15-04    




Pontiac and GMC Launch Hispanic Ad Campaign

Pontiac and GMC announced plans to launch a dedicated Hispanic ad campaign. Pontiac will develop a Hispanic television ad for Hispanic and general market placement. GMC will launch its largest Hispanic print campaign to date. Accentmarketing in Miami is the agency.

by Steve Hall    Jun-15-04    




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